Blogging Sundays:
What is quantitative data...
Quantitative data is data measured or identified on a numerical scale; therefore it can be analysed using statistics. From those statistics, graphs can be constructed, portraying the data. Quantitative continuous data is the result of measuring e.g. angles in triangles, how tall you are etc. An example of quantitative discrete data is how many cars per household. There is no intermediate value.
What is Qualitative data...
Where the data are explanations or opinions. Qualitative data consists of detailed answers with more quality.
Primary research is when you gather information yourself - ie surveys or clinical trials.
Secondary research is when you gather information from other sources - ie reports carried out by others.
Primary research is beneficial to business which want to create a new market and the data collected is tailored to their circumstances. A disadvantage would be that the data excludes a certain section of your target market and may be compromised due to inaccurate answers.
Secondary research is very effective if you wish to study an already existent. A disadvantage will be that the data may not be very reliable or may not concern you.
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