Quantitative data:
This is data that can be measured and identified using a numerical scale. Because is can be measure using a numerical scale, it can be analysed using statistics.
Qualitative data:
This is data that is normally judgments and opinions that are given in detail compared to quantitative data.
Primary research:
Primary research is basically research that you have gathered yourself. The main way of gathering primary research is by creating a questionnaire for an audience to answer.
Secondary research:
Secondary research is basically research that has been gathered by someone else and is for all the public to see, such as an article. There are several ways of collecting secondary research such as searching on the internet and by looking up research in books.
Advantages and disadvantages of primary research:
An advantage of primary research is that it is a way to to get specific information for want you want to know. This can be useful to those who are starting a new business or an invention, and have feedback on what a customer would think of it. A disadvantage would be that those who answered your questionnaire may not of answered honestly and truthfully
Advantages and disadvantages of secondary research:
An advantage of secondary research would that it is an quick easy way of getting the research, compared to primary research. A disadvantage would be that it may not be very reliable at all.
This is data that can be measured and identified using a numerical scale. Because is can be measure using a numerical scale, it can be analysed using statistics.
Qualitative data:
This is data that is normally judgments and opinions that are given in detail compared to quantitative data.
Primary research:
Primary research is basically research that you have gathered yourself. The main way of gathering primary research is by creating a questionnaire for an audience to answer.
Secondary research:
Secondary research is basically research that has been gathered by someone else and is for all the public to see, such as an article. There are several ways of collecting secondary research such as searching on the internet and by looking up research in books.
Advantages and disadvantages of primary research:
An advantage of primary research is that it is a way to to get specific information for want you want to know. This can be useful to those who are starting a new business or an invention, and have feedback on what a customer would think of it. A disadvantage would be that those who answered your questionnaire may not of answered honestly and truthfully
Advantages and disadvantages of secondary research:
An advantage of secondary research would that it is an quick easy way of getting the research, compared to primary research. A disadvantage would be that it may not be very reliable at all.
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