Store growth from 2000-2009http://www.independent.co.uk/news/business/news/pound-lands-sales-soar-during-recession-1679911.html

http://www.guardian.co.uk/business/2012/jul/02/poundland-profits-up-squeezed-shoppers

Pound-land did well during the recession which was between 2008-2011 and as you can see from the graph pound-land didn't get affected,in fact pound-land even went up and that is for several reasons. Above is the link to the article about pound-land  and how they were doing well in a recession. despite having their greatest rivals "99p stores" pound-land did really well as more people could afford to buy products from them rather than having to buy products from a rival who sells their product for 6 pounds or 7.

During the recession time, pond land used to serve 3.5 million people in 2010-2011 ,which was during a recession and now serves over 4 million people ,so if people are wondering why they are doing so well then this is why.