Pound land

http://www.dailymail.co.uk/news/article-1332666/Poundland-boom-Chain-plans-dozens-stores-middle-class-storm-aisles.html

Pound land was booming during the recession in the UK, the reason for this is that there was an opportunity for people to buy the same goods for a much cheaper price, this is called a substitute. The GDP at this time (November 2010) was about -3%.