Blogging Sundays: Mothercare
tries to sharpen up and cash in on baby boom…
Nothing is too
good for today's infants, so midmarket retailer Mothercare must raise its game
or lose even more market share.
This article
was written during a boom period because not only did the baby growth boom
during this period, but so did the sales for shops and demand for baby
products. This creates a boom period for such shops and products because there
are high demands for this product. This means such companies need to increase
their supply to meet their demand.
This article
was written in January 2013, during a recession and was at a percentage change
of -0.3%. So even though this period was a
recession period, mothercare products were at high demand. However, mothercare
must raise its supplies to meet its demanding numbers otherwise mothers and
customers will buy from their rivalry companies, as substitute goods. If they don’t
meet their demands mothercare will lose even more of its market share because it isnt gaining enough income let alone any profit.
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