So over the weekend Mr Oates and I were shopping in Dubai Mall and came across a cool pop up shop:
Why is this a prime spot for Jack Wills?
Blog away Y10's!
Mr Oates: Hi guys! I hope the holidays are going well. I will be asking you about pop-up shops when you return and the potential advantages We will be talking about the 4P's of marketing and so this image is a really relevant one.
I for one do not get Jack Wills as a brand so I will be expecting you to educate me on the target market and the potential reasons for doing something like what we see in this image.
Also on a side note, should I wear Jack Wills clothing? Or am I not their target market?
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